The design practice of Tom Cranstoun
Creative leader focused on purpose-driven content, high-end designs and scalable design systems.
Brand
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Creatively WIP
A space for creatives to share work, get hired and publish their portfolios.
Brand
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Tonne Amplification
Utilitarian transistor amplifiers that embrace minimalism and noise.
Brand
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Backlight
AI-powered production tech designed to make teams teams faster and better.
Brand
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Che Cazzo
Celebrating Sicilian heritage without being safe and too on the nose...
Brand
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Lunchbox
Online ordering and food delivery technology aimed to disrupt.
Brand
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Casa Bianca
Casa Bianca is a great addition to Austin's East side restaurant scene
Size
5
Person Team
ARR
+$160M
Portfolio
Purview
Full Design
From UX to Brand
Using artifical intelligence for good: personalized grow guides
Grow started off as a project to investigate two things: the feasibility of AI-lead products in the Mosaic Group tech stack and the ability to grow a product from scratch. My role was to create the brand, UI/UX and G2M strategy - as well as working alongside devs and the AI team to create the final product.
Challenge
To create a fully autonomous AI app that generates content and imagery as well as governs it's own quality control. The intention was to use the information gained and apply it elsewhere in the org and tech stack as well as reskin the app UX for a variety of other applications.
My Role
As AI Product Design Director I personally created the core app experience as well as the brand identity and go-to-market material, in conjunction with my team and liasing with our engineering developers. I also owned User Personas, worked with our Researcher and aggregated baseline User data.
Outcome
A fully working app that proved the original concept and brought in substantial technological improvements to the Mosaic Group tech stack. Mosaic Group was sold by IAC and acquired by Bending Spoons.
The same UX but with a variety of purposes
As mentioned above, the concept was to have a UX that we could constantly reskin to help market to different industries and serve a variety of purposes. Using my background in brand design, I was able to create an eco-system that when injected with different brand elements, it would look wildly different from eachother.
