Tom Cranstoun Home

The design practice of Tom Cranstoun

Full eco-system design leader focused on purpose-driven content, high-end designs and scalable design systems.

tom@tomou.design

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Product Design Brand Identity Web Design Design Systems Creative Direction AI Design Product Design Direction

Product

Design Process

Learn more about my design process and experience in product design.

Product

Grow App

Mosaic Groups' the first foray in AI-lead apps; leading the way for other...

Product

River

Building the global OS for borderless living, from eSIMs to money transfers.

Product

inKind

A 20% back platform that allows Users to save money and benefact restaurants.

Product

Backlight

AI-powered production tech designed to make teams teams faster and better.

Brand

Backlight

AI-powered production tech designed to make teams teams faster and better.

Brand

Creatively WIP

A space for creatives to share work, get hired and publish their portfolios.

Product

Lunchbox Tech

Online ordering and food delivery technology aimed to disrupt.

Brand

Lunchbox

Online ordering and food delivery technology aimed to disrupt.

Brand

Tonne Amplification

Utilitarian transistor amplifiers that embrace minimalism and noise.

Product

Cognifi

A white-label AI scraping tool to enhance user experience and preference engines.

Product

Flight

A drone-powered app designed to reduce operational costs for operators.

Brand

Che Cazzo

Celebrating Sicilian heritage without being safe and too on the nose...

Brand

Casa Bianca

Casa Bianca is a great addition to Austin's East side restaurant scene

Current Position

For Hire

Have brain, will travel

Specialty

Early Stage

Startups

Experience

Years

Focus

Product

UI/UX

About Studio Tomou

Purpose-driven and growth-oriented full ecosystem designer

I’m a product designer with 10+ years of experience across SaaS, hospitality, and media platforms. I specialize in full eco-system design and turning complex systems into intuitive, scalable experiences by partnering closely with product and engineering.

In Short

I’m a multidisciplinary designer focused on simplifying complex systems; from product to brand to marketing

How I Work

Full ecosystem design

I design end-to-end product ecosystems: connecting brand, marketing, and product into cohesive experiences that drive clarity, usability, and business impact.

It’s about ensuring every touchpoint feels connected, intentional, and aligned; so the user experiences one cohesive system, not fragmented parts.

Product Design

End-to-end SaaS and mobile products, simplifying workflows, scaling user experiences that improve usability, conversion, and business outcomes.

Brand Design

Cohesive brand systems and visual identities that align strategy, storytelling, and product to ensure consistency and impact across all touchpoints.

Creative Direction

Cross-functional creative direction across product, brand, and marketing, defining vision and guiding teams to deliver high-quality, cohesive, and results-driven work.

Key Focus

I focus on:

• Turning ambiguity into clear product direction
• Designing systems, not just individual features
• Collaborating deeply with product and engineering
• Shipping work that improves real metrics
• Improving conversion, usability, and efficiency

Reach out to:

tom@tomou.design
‍
(512) 317691