Real-time personalization

Cognifi is a real-time photo scraping software that uses AI to enhance personalized guest experiences and preference engines by takes a real-time photo of a document, scan the text, parses the information and makes personalized suggestions based on user preference.

The Cognifi brand was never the main focus, instead the company opted to rely on it's technology to help sell units and raise investment. So the primary challenge for me was that it needed an agnostic UX that could be applicable to a variety of companies and industries, without handcuffing itself by any specifics.

As Founding Product Designer, I joined to help build the visual eco-system as well as the core product. This including liaising with the dev team but also stakeholders to ensure the target issue was addressed.

The outcome of my work has helped secure first-round funding and has ultimately proven the overall concept: which is an adaptable UX. Another outcome for me, was a more indepth look at engineering processes and back-end work which definitely educated me for future projects.