By prioritizing intuitive interfaces and streamlined workflows, Flight can reduce operational costs and project completion times for their users. The ultimate goal being to strengthen Flight's market position by delivering a superior user experience that meets the evolving needs of their clientele.
Challenge
Create a net-new product for web and mobile apps including: the core product, the brand and the marketing collateral.
My Role
I oversaw the design and development of the core product, as well as the brand and it's subsequent guidelines for when operations were to scale.
Outcome
A core V1 product that served a function with enhanced UI, as well as a modular system that allowed for growth. Flight is also in it's startup phase, so the design was used to pitch investors and gain momentum.