Making a big and bold impression in a busy space

Lunchbox excelled at partnering far-out marketing initiatives with top shelf designs in repeatedly successful attempts to enhance brand awareness. As Design Director I oversaw the Brand, Marketing and Product design teams, with the express goal to maintain, build and further our already established visual language.

The food ordering marketplace is not only saturated but dominated by larger companies with infinitely more resources. Lunchbox started as a company wanting to give control - and profits - back to restaurants, so the challenge was to provide a unique design that accomodated the brand but also worked for SMB and Enterprise clients alike.

As Design Director, one of my duties was the overseeing the product design team: this was largely because the original team failed with a 2.0 product launch that was universally disliked by our customers. I reformed the team and the design process to help launch a 2.1 product that replaced the failed 2.0.

Our clients were incredibly happy with the improved designs, which helped increase sales by 30% across all Lunchbox brands. Not only were first-party sales via Lunchbox 3x more profitable than third-party orders, but a 42% faster checkout speed also helped contribute to client stickiness.