Creative systems for meaningful experiences

With a background spanning product, brand, and UX strategy, I have led high-impact design teams at startups and global platforms. My work blends systems thinking with intuitive, brand-driven design to shape products that are both functional and emotionally resonant. From early-stage prototypes to design systems powering $160M+ ARR product suites, I brings a strategic, cross-functional approach to every layer of the user journey.

As Director of Product Design

As Product Design Director, I led end-to-end design strategy and execution for consumer-facing and SaaS platforms across mobile and web. My role combined creative leadership, UX/UI direction, and scalable design systems to deliver high-impact digital experiences. I was responsible for aligning cross-functional teams, mentoring designers, and elevating brand and product cohesion across fast-growing technology ecosystems.

- Scaling design processes to support multi-product portfolios (>$160M ARR)
- Driving UX improvements that reduced friction and increased retention
- Implementing cross-platform design systems used by global teams
- Leading brand evolution for high-growth startups and acquired platforms
- Coaching and managing high-performing, multi-disciplinary design teams

Figma, Webflow, Adobe CC, Jira, Agile sprint planning, design systems architecture, and prototyping tools.