Designing a product that works, solves issues and makes online ordering easy
When Lunchbox launched with their core product, they were quickly overwhelmed with the level of customization and engineering needed to support and maintain such a vast array of personalizations. I helped lead the Product Department to create LB 2.1, a simpler, more effective and better designed interface.
Team
Thomas Cranstoun Emma Sadler Matthew Bookhout Cem Bego LB Product Team
The design patch
Personalization was key here, the LB 2.0 product launch failed to have the brand touchpoints existing customers loved. So LB 2.1 solved those problems and more.
